Hair color trends are evolving faster than ever as we head into 2025. Professional stylists across the country are reporting some exciting new requests alongside reimagined classics at their salons. From subtle natural enhancements to bold statement hues, these are the shades everyone’s asking for right now.
1. Louro champanhe
Warmer than platinum but lighter than gold, this effervescent shade gives blondes a sophisticated upgrade. The subtle warmth flatters most skin tones while still delivering that head-turning brightness clients crave.
Perfect for those wanting dimension without high-maintenance upkeep.
2. Mushroom Brown
Cool, ashy, and utterly sophisticated. Mushroom brown blends multiple ash-toned shades for a dimensional look that works beautifully on naturally dark bases. Clients love how it transitions through seasons effortlessly.
Low-contrast roots make it grow-out friendly too.
3. Digital Lavender
Pantone’s color prediction has infiltrated hair salons everywhere! This soft purple tone creates a dreamy, ethereal look that photographs beautifully for social media. The key is keeping it pastel rather than vibrant.
Clients typically request subtle lavender tints on pre-lightened bases.
4. Sunset Copper
Fiery and attention-grabbing, this multi-dimensional red combines copper, bronze and gold for a truly mesmerizing effect. The blend mimics actual sunset colors, creating movement that catches light beautifully.
Stylists report clients bringing in nature photos as inspiration for this statement shade.
5. Vanilla Chai
Creamy beige-blonde with subtle warm undertones has become the go-to for clients wanting natural-looking brightness. Unlike the stark blondes of previous years, this shade incorporates gentle warmth for a lived-in look.
Stylists achieve this through delicate balayage techniques rather than full foiling.
6. Charcoal Blue
Nearly black with midnight blue undertones, this mysterious shade reveals its color dimension only in certain lighting. The subtle blue shift creates depth without the commitment of obvious fashion colors.
Clients with naturally dark hair appreciate how it enhances their base with minimal processing damage.
7. Caramelo de mel
Golden brown with ribbons of caramel creates this deliciously warm shade that’s especially flattering on olive and deeper skin tones. The multi-tonal approach gives incredible dimension even in simple hairstyles.
Stylists report clients requesting this shade specifically for its glow-enhancing properties.
8. Frosted Platinum
The iciest blonde has made a comeback, but with a modern twist. Today’s platinum incorporates subtle shadow roots and silvery-white tones rather than yellow-based platinum of decades past.
Stylists are using bond-building treatments to achieve this look while maintaining hair integrity.
9. Matcha Green
Surprisingly wearable, this muted sage-green shade has become the unexpected hit of 2025. Stylists create this look by mixing green with neutral tones for a subdued, sophisticated result.
Often requested as peek-a-boo highlights or as an all-over color for the truly bold client.
10. Especiaria de canela
Rich auburn with fiery red undertones creates this head-turning shade that’s especially popular during fall and winter months. The warm, spicy tones complement fair to medium skin beautifully.
Stylists achieve this through a combination of permanent color and gloss treatments for maximum dimension.
11. Oyster Gray
Neither silver nor beige, this pearlescent gray shade offers a sophisticated alternative for those embracing their natural gray or wanting a fashion-forward look. The subtle iridescence gives it a luxury feel.
Stylists report clients of all ages requesting this elegant, dimensional color.
12. Blueberry Milk
Pastel blue with a milky overlay creates this dreamy, otherworldly shade that’s captivating social media. The key is the diluted, semi-sheer quality that makes it surprisingly wearable.
Stylists achieve this by mixing blue toners with pearl and opal additives for that cloudy effect.
13. Tiramisu Balayage
Coffee-toned balayage blending rich espresso bases with creamy highlights mimics the beloved dessert’s layers. The seamless transition between shades creates natural-looking dimension that grows out beautifully.
Perfect for brunettes wanting to add movement without dramatic color changes.
14. Candlelit Blonde
Warm, golden blonde tones that mimic the glow of candlelight have replaced the cooler blondes of previous years. This flattering shade incorporates butter, honey, and gold tones for incredible warmth.
Stylists create this using freehand painting techniques rather than traditional foiling methods.
15. Blackberry Jam
Deep purple-black creates this mysterious, statement-making shade that appears almost natural in low light. When the sun hits it, gorgeous purple undertones reveal themselves for an unexpected twist.
Stylists report clients loving how it offers edge without the maintenance of brighter purples.
16. Caramelized Contouring
Strategic placement of caramel tones creates a face-framing effect that enhances features naturally. Rather than all-over color, this technique focuses highlights around the face for maximum impact.
Stylists love how it creates dimension while requiring minimal maintenance between appointments.
17. Cherry Cola
Deep burgundy with subtle red reflects creates this rich, multi-dimensional shade that’s perfect for brunettes wanting a change without going lighter. The color shifts beautifully between indoor and outdoor lighting.
Stylists achieve this using semi-permanent glosses over permanent bases for maximum shine.
18. Gilded Brunette
Rico castanho chocolate infused with golden ribbons creates this luxurious color that’s especially flattering on warm skin tones. The strategic placement of gold tones illuminates the face naturally.
Stylists report clients requesting this as a more sophisticated alternative to traditional highlights.
19. Rosé Blonde
Champagne blonde with the faintest blush of pink creates this ultra-feminine, soft shade that flatters most skin tones. The subtle rosy tint adds warmth without looking obviously pink.
Stylists create this using transparent glazes over pre-lightened hair for a natural-looking result.
20. Twilight Teal
Deep teal that shifts between blue and green tones creates this mysterious, oceanic shade that’s captured clients’ imagination. The multi-chromatic effect makes it uniquely mesmerizing in different lighting.
Often requested as an all-over color for short cuts or as dip-dyed ends for longer styles.