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Smoothing Shampoo

Strengthen and repair damaged, brittle hair, while cleansing away stubborn product buildup, excess oils and residue with a lather that won't strip hair of precious natural oils. Tame unruly frizz, enhance shine and conceal split-ends for a sleek, frizz-free look. Our perfect blend of Argan, Avocado and Marula oils, alongside naturally derived Pea Protein, increases elasticity, and prevents breakage.
  • A must for over-processed hair
  • Strengthen damaged and stressed hair
  • Smooth split-ends and frizz
  • Citrusy fresh, yet sultry amber aroma - exclusive to Flawless
  • Argan Oil
    • Filled with Omega 9, antioxidants and Vitamin E
    • Improves hair strength, repairs damage and restores shine and softness
  • Marula Oil
    • Hydrates and repairs hair
    • Highly concentrated with essential fatty acids, antioxidants and Omegas
  • Avocado Oil
    • Rich in fatty acids, Vitamins A, E and D to provide maximum conditioning
    • Vitamin content helps strengthen hair against breakage and binds split ends together
  • Pea Protein
    • A rich source of essential amino acids for increased hydration and elasticity, helping to prevent hair breakage
  • Cuticle Smoothing Agent
    • Combats lifted cuticles and helps to smooth split ends, even after multiple washings

Full Ingredients List

Apply shampoo to wet hair and scalp and gently massage into a lather. Rinse thoroughly. For optimal results, follow with Smoothing Conditioner.
  • Free from sulfates, parabens and gluten
  • Safe for: color-treated hair; relaxed hair, weaves, wigs, and human hair extensions
  • Cruelty-free
  • Ethically sourced ingredients

Works Well With

Flawless smoothing conditioner for frizzy hair

Smoothing Conditioner



Flawless argan oil treatment for hair

Oil Treatment



Customer Reviews

tj 4/9/2018
Great product
I always had healthy hair and then it suddenly starting breaking a LOT and shedding a LOT with breakage. I tried so many other shampoos.
It was recommended i try GU Flawless and I did. Immediately there was a difference. I didn't see all that shedding in the sink when washing, nor styling my hair. It has made a world of difference. I absolutely LOVE it and would recommend it for use.
Tam 11/25/2017
Moisturizing shampoo and conditioner
I use the moisturizing shampoo and conditioner. It works well on my soft, frizzy, natural but colored hair. It adds moisture and it smells great.
Tamyarab 9/11/2017
Great hair care products for coarse hair
I have coarse hair and my goodness it tame my mane. The smell is awesome, my hair manageable, and I could actually detangle my hair It came just in time for my photo shoot. I told all the women in my organization, Our Curls, Inc. a non profit organization for women battling cancer as we provide free wigs, makeovers, skin and products for clients. This is a product we want to add in our pamper me bags.
Tania 8/22/2017
Not for me !
I used the smoothing shampoo, the moisturizing conditioner, and the blow dry cream. I honestly didn't think it did a great job. I guess for the price i expected more. After using all 3 and then trying to comb my wet hair , it was pretty difficult. Maybe just not for me. Went back to my 3 products i just get from the drugstore, and my hair was easier to comb and blowdry. Even felt better.
cacurl813 5/16/2017
Great for days I feel like taming my curls.
I have used this product for a few weeks. Only a little product is need to get a good lather. My hair was easy to comb out after use. Since I have curly hair I was using this on the days i wanted to straighten or relax my curls. This smoothing shampoo on its own made my hair much less frizzy. Using this and a normal conditioner I was able to use a diffuser and get wavy hair without the frizz. In conjunction with the blow dry cream was able to get straight hair just using a blow dryer. I would definitely recommend this product to friends looking to tame their curls.
KinaW. 5/10/2017
Moisturizing and Controled Frizz!
The packaging is nice and chic! I love the smell and color of this smoothing shampoo. I have used it several times on my hair(3c-4b) and our daughters hair(2c) and it cleansed our hair very well, leaving it feeling soft smooth and very moisturized! A little goes a long way and it gave a great lather. Our hair didn't feel stripped at all and it contained our Frizz.
CoilyQ 5/5/2017
Soft & Clean
A great sulfate-free, super moisturizing shampoo.
Mariacita 5/5/2017
Very moisturizing shampoo
First off, with this product, a little goes a long way. I used too much and had a lot of lather which I will not complain about. My hair felt very clean after using it and I was actually able to "pre" detangle with the product as well.
Alana 3/23/2017
Moisturizing Shampoo
Smells amazing and has rich moisturizing lather.
Catherine 3/14/2017
Gentle Clean
This shampoo has a serious lather, which I love, but it doesn't leave my hair stripped at all. It has a soft, silky feel. Plus the smell is heaven. I could detangle my curly hair after the shampoo, even before using conditioner.

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